Turn Your Marketing Materials into Beautiful Interactive Flipbooks
It’s no secret a staggering amount of content is being created online every single minute.
All that content coupled with our prospects’ declining attention spans (estimated to now be shorter than that of a goldfish!) presents a huge issue for those of us who need to get our message heard through the storm.
Marketing Challenges
One way to really stand out is to present your information in the most visually appealing way possible.
Traditionally, you might do this by offering a professionally designed lead magnet delivered as a downloadable PDF or Word document. But as users have become more sophisticated, they appreciate and even expect a level of interactivity.
The solution? A Flipbook.
Flipbooks have become more popular over the last couple of years, offering the user a greater level of control than with a PDF.
Users can easily zoom, search via keywords, add bookmarks and even click on links – a more user-friendly way to consume information.
Also, with so many different operating systems and different screen sizes out there, PDFs may look different on different devices. That doesn’t happen with a flipbook. When you create a flipbook, all the elements of the original document stay intact no matter the operating system or screen size, so it will look the same.
Flipbooks are Fast and Friendly
And, no matter what they look like on your device, PDFs are also notoriously hard to navigate. They often contain a large number of pages requiring time-consuming scrolling to find what you are looking for.
Flipbooks, on the other hand, have quick load times so clients don’t have to wait for large files to download to their computer enabling your audience to access the information they need instantly.
Flipbooks can also be viewed in a browser while interactive PDFs cannot. This means, with a PDF, your clients will need to download the file to their computer and then open it in the viewer of their choice.
But the PDF is Not Dead
Creating a PDF is the first step in creating an online flipbook!
Both free and paid versions of flipbook software are available online to easily turn your PDF into a professional presentation.
Simply upload your PDF document to your chosen flipbook software site and the software does all the formatting work.
Once done, your users can “flip” through the book by clicking on the pages and the flipbook responds with an animated turn of the page.
Flipbook Version of Marketing Material
Creating an interactive flipbook removes as many barriers as possible to clients viewing the information contained inside them.
But, for those clients who prefer to have a downloadable PDF copy of your online documents, this option is still available with a flipbook. They can download and save the document to their computer as a PDF, giving them the best of both worlds.
PDF Version of Marketing Material
Finding Flipbook Software Providers
Searching online you can find a good number of free flipbook software providers out there. But, as with anything free, there are limitations. They do, however, give you a taste of what the flipbook software can do and can be at least a short-term solution.
Most of the free versions give you the basic functions to get you started while the paid versions give you access to a broader range of features.
You can find detailed reviews of available flipbook software providers online. Two sites you might want to check out to get started with are Yumpu (reported as a good free version) and PubHTML5 which I currently use for multiple projects and have found very useful.
Flipbooks Have Traditional Media Beat, Hands Down
A flipbook can be whatever you want it to be – a book, a brochure or user guide — for only a small monthly fee, offering a huge cost savings for clients who traditionally use print materials.
Most flipbook software companies offer a free version to give you a taste for the power of flipbook technology and offer a number of reasonably priced paid options anywhere from $7.95 - $40.00 per month to upgrade to a package offering additional features.
Aside from the cost-savings, with all the new interactive technology, flipbooks can be even more appealing and eye-catching than print materials.
They also offer a level of interactivity sought after by today’s online users. Very user-friendly, flipbooks offer a page-flipping experience that appeals to the modern consumer.
Get the Word Out - Share Your Flipbook
Create one flipbook and it can be accessed and shared among an unlimited number of readers at one time.
Share your flipbook on social media and websites to reach your targeted audience by using posts to redirect users and potential customers to your flipbooks.
Adding links to your flipbooks can easily help you direct traffic to your website, blog, or social media channels.
How Flipbooks Fit in With Your Marketing Strategy
With all the new digital technology, marketers have to be smart about the type and format of the content they serve up and deliver a user experience that captivates and excites their audience.
The flipbook technology is a great way to get your content out there in a format that creates the best possible impression, effectively engages readers, and promotes product awareness.
Flipbooks can turn your already developed print marketing materials into interactive flipping books that your client’s customers can access from anywhere with an internet connection.
Your email marketing campaigns can also benefit from flipbooks by embedding them in the email you send to your clients or your client’s customers. You can send them a presentation of a new service you’re offering or a new product formatted as a flipbook.
Flipbooks Provide Many Benefits
Flipbooks are versatile, engaging, affordable and have the power to attract and retain customers. An outcome essential for businesses trying to grow a loyal customer base.
Certainly something that should be considered, flipbooks are one way of presenting your information in the most visually appealing way to really stand out and get your message heard through the storm.